Here’s why your website needs a video

Here’s why your tire shop website needs a video

If you’re looking to bring more people through the door, a great way to connect with potential customers and build your business is by adding a video to your website.

With a survey last year finding 51 percent of people aged 18 to 44 watched videos on the internet as part of their automotive service research, and a third of those went on to book a service or visit an auto repair center, video marketing makes a whole lot of sense. Videos showing your business, team, products and services can help you engage with your customers, establish trust and promote your company.
Why adding a video is a good idea

Video content on the internet is hugely popular — and we’re not just talking about cat videos. Consumers love videos and are happy to watch branded videos posted by companies. So much, in fact, that 84 percent of consumers have “liked” a company video that has appeared in their social media feed and more than half have watched company videos they’ve received via email. Nearly half of all consumers have shared a company video on their own social media profile.

Video marketing resonates with consumers and it improves their perception of a brand, company or service center. Two-thirds of them say companies that use video know how to reach their customers, and more than half think if a company has a website, it should have video.
What video does

Video marketing allows a business to connect with its customers on a personal level. It gives you the opportunity to showcase your store, the people who work there, the services you offer and your work culture.

Also, whereas only 14 percent of consumers remember the last display ad they’ve seen, 80 percent can recall the video ads they’ve watched online in the last week.

“Online video marketing in recent years has been tremendous,” said Brad Jefferson, chief executive of video-making company Animoto. “Today’s tools and platforms ensure that small and medium businesses can reach their audiences where they hang out online. This represents one of the biggest marketing opportunities for small businesses in a long time.”

Read full article at http://www.tractionnews.com/why-website-needs-video

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