YouTube has launched a beta version of the new product that it says will help “strengthen the bond” between video creators and their viewers, and help them go “beyond video”.
The new YouTube Community tab on video makers’ YouTube channels will let users engage their viewers by posting messages, live videos, images and animated GIFs.
YouTube described the social tools as “easier, lightweight” ways to engage fans in real time, between video uploads. Viewers will be able to see posts in their subscriptions feed on their phones and can also opt-in to get notifications.
“Community is a special release for us because it represents the deepest product collaboration we’ve ever done with creators like you. We started by inviting creators in early to develop, in partnership with us, the tools they wanted to better engage with their fans,” said YouTube senior product manager, Kiley McEvoy.
Full article at http://www.digitaltveurope.net/598442/youtube-launches-community-tools-to-go-beyond-video/
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