From cozy window displays to heartwarming TV ads, as the temperature drops and the season of giving arrives, we become primed to open our wallets a little wider. With Thanksgiving just around the corner and Christmas not far behind, this is the busiest time of year for charities, nonprofits, cause marketing organizations, and those who are just trying to have their communications heard amidst the increased noise of everyone vying for consumer attention.
As a marketer in an organization that’s just trying to rise above the noise to tell a good story, all that chaos is probably reaching a head just about now. As you work to identify and execute the most powerful strategy you can, armed with limited resources (people and/or financing) to compete with those big-budget studios that pump out blockbuster-level tear jerkers, you’ve probably hit a breaking point. What kind of marketing transformation will be necessary to get your brand’s voice heard this year—and what strategies are worth the investment during this noisy season?
Animoto’s Cyndi Knapic Weighs in on Using Video for a Cause
Animoto, an online video builder, has created a tool designed for busy marketers and creatives that’s more economical and manageable than hiring a whole creative team or studio to produce marketing videos. Cyndi Knapic, head of Animoto for Business, recently spoke with me about the value of video marketing and how it needn’t be a platform reserved solely for the brands with the biggest budgets.
Knapic explained that video allows for better storytelling and expression than text or photos alone. The ability to combine audio, text, and video together in a creative way enables a stronger, more impactful story. “Mark Zuckerberg summed it up very well when he said that video ‘allows people to express themselves in richer ways,'” she said.
So what tactics make for a successful cause marketing video? Knapic explained, using three powerful examples.
Read full article at http://www.skyword.com/contentstandard/creativity/5-tips-for-creating-a-cause-marketing-video-that-stands-out-this-season
Related article: Videoclip Center
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