How Businesses Can Take Advantage of the Power of Video Marketing

Think for a moment about what it must have been like to be an advertiser in the dawn of the television era. You spent decades attempting to create dynamism through static photographs and drawings in print ads. You used the radio to encourage the audience to visualize products on their own. Then, all of a sudden, with television, you’re able to harness the power of video and share compelling visual stories directly with the consumer. It must have felt like an entirely new world of possibilities had opened up.

While this time may not prove to be quite as historically momentous as the introduction of television advertising, we are in a somewhat similar period of upheaval for B2B digital marketers, and it’s also connected to the use of video. The opportunities for creative uses of video marketing have exploded in recent years, and marketers are just beginning to reap the benefits of sending innovative video content directly to a user’s mobile device.

For nearly a decade, YouTube was the dominant player in video streaming. Today, Facebook Video, Snapchat, and Instagram Stories are giving YouTube a run for its money. Is your business taking advantage of the billions of video views these platforms serve each day?

Facebook’s massive reach is now common knowledge, even outside the tech world: Its user base had climbed above 1.5 billion by the fourth quarter of 2015. The social giant’s introduction of Facebook Live Video is a significant development for B2B marketers, as this has created new possibilities for engaging with a potentially massive audience.

What’s less well known outside the technoverse is how Snapchat has disrupted the social media marketing world, and how new brands are discovering its potential everyday. The latest estimates show that Snapchat has surpassed 150 million daily users. Snapchat’s users tend to be among the most dedicated and engaged of any social media platform, and savvy marketers are learning how they can leverage this engagement by creatively using the Snapchat Stories feature.

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