Search marketers can now use Google’s VR View, Street View and Cardboard Camera apps to capture, upload and optimize 360 degree videos, virtual reality videos and images for better and easier visibility on search engines with Street View and hence without the need for a native mobile application or virtual reality headsets.
User-created 360 degree and virtual reality images uploaded through the Google Street View camera app and third party cameras such as the Samsung Gear VR and Ricoh Theta also appear in Google organic search results, writes the Director of SEO at Razorfish and a leading authority on Google related SEO issues in a post.
Google Maps, Street View, Google Earth, and third party sites that use embeddable widgets or the Google Maps API and other products and services from Google. Apart from Google VR View, you can also choose to use third party tools such as the WordPress VR View plugin that allows you to directly upload 360 degree videos and images on WordPress websites.
Virtual reality searches and interests have increased by 300 percent globally over the last one year and reached an all time high this last month according to data by Google. More research now says that the use of 360 degrees and virtual reality can increase engagement, interactions, empathy, time spent on browsing web pages, page and video views, shares and subscription.
This means search marketers in any industry can now boldly use virtual reality and 360 degree videos as part of their search engine optimization campaigns and earn more visitors for their websites, page views and increase conversion rates.
Very few people currently own virtual reality headsets around the world and this is affecting adoption. Many mobile devices are also not compatible for virtual reality content and the fact that Google efforts make it possible to play virtual reality content directly on mobile and desktop browsers will help a lot. With Google Street View for the website, you can now play full 360 virtual reality content with Google Cardboard viewers or without. Street View also supports iOS devices in addition to the Android devices.
Using the Street View, anyone can embed and promote virtual reality media on their website and users can easily find it through search engines and consume it on mobile or desktop browsers. As a search marketer, you can optimize 360 VR content for quick loading on mobile devices and use AMP or similar technologies that support immersive video viewing experiences, according to Ussery.
Read full article at http://www.hypergridbusiness.com/2016/11/use-these-google-tools-to-optimize-vr-content-for-search-engines
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