Tuesday, December 6, 2016

Anyone can offer video services with the right tools


The creative landscape is constantly changing and now we now live in a world where designers wear many hats. Clients no longer have to work with agencies or hire multiple people to get the job done – they’re looking for that one designer who can handle multiple tasks in multiple disciplines.

A graphic designer, for example, who can also create animations and edit video has a leg up on the competition. But how can they offer these additional services without an expert level of knowledge in programs like After Effects and Premiere Pro? That’s where having a library of design assets, templates in particular, comes in.

With a membership to Adobe’s Creative Cloud service, access to a library of templates and assets, and a basic working knowledge of a few applications, a graphic artist can extend their skillset and, therefore, their client list substantially. Let’s take a look at what you need to do just that…

01. Super software

For starters, you need access to the right software. If you are working in Photoshop and Illustrator already, you likely have a Creative Cloud membership. If not, for $49 a month, you can have access to the latest and greatest versions of virtually every Adobe product. This includes the applications for motion graphics and video editing, After Effects and Premiere Pro respectively.
02. Knowledge is power

If you’re a little nervous about getting started with a new software application, fear not, there are tons of ways to learn them online. Some resources are paid like Lynda.com, but there are plenty of free resources as well. A simple search for “After Effects Tutorials” on YouTube will get you hours of free content.
03. A library of design assets

Another thing that will come in super-handy when learning new skills is having access to a library of creative assets and templates. For the uninitiated, a template is a project file that does a lot of the work for you, with professional design built in, and animations or edits in place. All you have to do as a user is to change out images, video, or type and then export or render.

Of course, you can dig into any template to make changes and to customize it to your heart’s content. But, good templates are setup so that a minimal amount of work needs to be done in order to output a professional video or animation.

Let’s take a look at one creative marketplace that has tons of templates available for use for commercial or personal projects.

Read full article at http://www.creativebloq.com/news/anyone-can-offer-video-services-with-the-right-tools

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