Video content is gaining some serious popularity of late. Along the same, Facebook is also said to be actively considering funding some of its own original video content to be broadcasted upon its platform.
Facebook is the single largest gathering of humans on the planet. The platform has over a billion active users who together watch millions of videos every day. Publishers have realized this and are moving to take advantage of the shift to video by creating and publishing more content on the platform. Facebook has of course been very supportive and it offers publishers a variety of tools, including video reach that show them the number of people who have watched a particular video.
It also opened a brand new, video tab in its mobile application earlier this year, that introduces people to more new content in that particular format. The company is now looking to sponsor some of its own original content and create another possible revenue stream.
Speaking on the topic, Ricky Van Veen, Facebook’s head of global creative strategy, said:
We’re exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world.
Reports from other sources also suggests that the platform is starting to talk to TV studios and other video content producers about licensing some shows. Well, this is certainly very interesting. Facebook has mostly relied upon pothers to provide the platform with content. If it actually starts licensing its own, what exactly would it make it? A tech company? A media company? A tech-media company?
This should also give the company a new way of generating revenue from video. Facebook doesn’t really allow advertisements before videos — like YouTube does — so many publishers have been shy of putting their content out there for the world to see. By Introducing its own shows, Facebook could possibly fill some of that revenue deficit while also ensuring that its platform has plenty of video content to go around without publishers cramming their videos with ads.
And of course, the company would have access to hundreds of millions of potential audience without even trying very hard.
Such a move, if and when it comes, would also put it squarely against the likes of YouTube and Netflix — both of whom are funding original content of their own.
Read full article at http://thetechportal.com/2016/12/15/facebook-sponsoring-original-content
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