When faced with a quieter period, you’ll undoubtedly dedicate some time to your marketing. Whether you’re selling your crafts online or hoping to land your next design project, you’ll want to make people aware that you’re open for business. From improving your website so it attracts more customers to boosting your videos or social updates, the following fresh marketing tools should help you enjoy a successful 2017.
1. Crazy Egg
Want to know how people are interacting with your website? Crazy Egg offers heat maps that show where visitors click, how far they scroll and when they're leaving your site. You can start a free trial, and then pay a monthly fee thereafter. Handy, if you also deal with clients who are looking for insights and ideas to improve their own websites.
2. Wistia
If you're running a lot of video campaigns on YouTube, Wistia is a helpful tool that offers powerful analytics. It's also a platform that provides fully responsive, smooth playback video hosting with no ads. Perfect for when YouTube just isn't good enough.
3. Keyhole
Are you trying to build followers and engagement on your social media channels? Always struggling to decide which hashtag to use for Twitter and Instagram? Keyhole gives you detailed analytics on any hashtag, and even shows you demographics and impressions. It will also reveal the most influential users tweeting or posting those hashtags, so you can see who to target.
4. Bananatag
Want to know what happens after you've sent an email? Bananatag lets you track with Gmail and Outlook, giving you email open and click data with real-time insight to help you continually improve your email campaigns.
Read full article at : http://www.creativeboom.com/resources/10-smart-digital-marketing-tools-for-small-business-in-2017
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