Video is slated to be the best communications and marketing tool of 2017, but you need to be strategic to get it right. Taking a video isn’t all that hard — though quality should be your top objective — but once you have your videos created, where do you upload them and promote them to grow your business? A video with no home or audience is useless! But with the right channel, it can be your most valuable marketing strategy.
Let’s take a look at a few of the hottest channels for promoting your online videos and how to use them.
Facebook Live
If the big splash this livestreaming tool made with its debut in 2016 is any indicator, we’re going to see even more adoption in 2017. The sheer number of Facebook users makes this an appealing and easy entry into the video marketing space.
What’s great about it: Facebook Live’s in-the-moment quality appeals to tons of Facebook users, and you can reach far more than just those that follow your brand. Anyone can tune into your video while it’s streaming. Even better? Once it’s over, you get the archived video on your Videos page, where it can continue to attract viewers over time.
How to best use it: Save your Facebook Live videos for events that feel very “in the moment.” That could be a question and answer session with your company CEO, a behind-the-scenes look at an event, or even a product demonstration. Just make sure to alert your brand’s followers that the video will be live at its designated time so they’ll tune in.
Read full article at http://succeedasyourownboss.com/best-tools-promote-online-video-2017
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