Monday, February 27, 2017

Your Video Creation, Editing, and Marketing Guide for 2017

Shooting videos with a smartphone camera and uploading on YouTube are passé. The new darling of the digital marketing world, “video marketing” is a preferred brand marketing and exposure strategy for higher engagement and brand recall factor. We’re living in the generation of YouTubers and Instagramers, creating influencers that brands aspire to hire.

Let’s look at some statistics. Tweets with videos and photos get a higher number of retweets (source). Further, data from Syndacast study says there is a 19% increase in email open rates when the word “video” is in the subject line. Interestingly, in 2017, 74% of the Internet traffic will be video!

As such, video creators and marketers need to have awesome tools in their arsenal to create awesome videos for personal branding and brand outreach. In this list, I have listed six video creation and editing tools for you to explore.
#1 Renderforest

An interactive online video production platform, Renderforest helps to create videos for both personal and business use, free of cost. You can create and export an infinite number of quality videos and directly share them on social media sites, such as Facebook, Twitter, Google+, Pinterest, and Instagram.

Renderforest is suitable for both individuals and businesspeople. Individual users can get a variety of custom solutions for blog animations, photo and wedding slideshows, educational videos, and video invitations. For entrepreneurs, it provides easy-to-use options, such as business presentations, events invitations, promotional videos, kinetic typography, explainer videos, testimonials and more. There are hundreds of customizable templates to choose from that range from promotional templates to logo animation templates to slideshows and much more. You can also upload and edit your high-quality photos, music, and voiceovers absolutely for free.
#2 Nutshell

Want to turn boring slide decks into cool animated presentations? Nutshell, an iOS app from the creators of Prezi, is the answer to your prayers to jazz up your images. It works on a simple mechanism: snap three photos in succession, overlay them and add text, graphics, and animated components. And hey presto! What you get are not static images of individual photos, but a mini-movie that is divided into three distinct scenes with some neat visual extras.

To get the three scenes, all you need to do is to point and shoot subject number 1, then subject number 2 and lastly subject number 3. Now, add captions or animations to each one of them. Nutshell offers a choice of 3 caption styles and numerous animated graphics that include lightning bolts, starbursts, swirling musical notes and, for an inexplicable reason, about a dozen different animated potatoes! You also get the option of dragging and dropping these animated graphics anywhere on your scene. Once you have saved your creativity, you are at liberty to share it on the social media or through email or text.

Read full article at: http://www.business2community.com/video-marketing/video-creation-editing-marketing-guide-2017-01783088

Related article: Video clip manager

1 comment:

  1. Hey Bengt. Thanks a lot for featuring RenderForest at your blog ! :) Kindly leave an email to romo@wildek.com I have something to ask to you :)

    Best,
    CMO at RenderForest,
    Roman.

    ReplyDelete