Using Video To Tackle “Digital Dislocation” In Workplace

Organizations are embracing video to help them communicate more effectively with their workers, according to new study from BT and Cisco. Coupled with the proliferation of cloud computing and mobile, these developments are helping to prevent “digital dislocation” between organizations and their employees.

Technologies such as video, cloud, and mobile are becoming critical platforms for communication across large businesses — from executives through to employees, according to the study. U.S. executives acknowledge the impact of technology when going global: 92 percent believe desktop video would add value to the workplace, and 76 percent believe video on smart phones would also be useful to their organization. In addition, 73 percent of employees want the latest collaboration software and work tools, but only 20 percent agree that their directors make IT spending a priority.

The findings suggest that more work is needed to reduce “digital dislocation.” Even though 59 percent of America’s IT leaders say they have recently invested in new technology, 52 percent say video conferencing still needs updating. Video demand is surging because seeing someone’s expression and reaction to what you’re saying is incredibly valuable information, as it often reveals more than what they say.  If these tools do not facilitate easy, real-time communication then employees can feel frustrated and disconnected causing the business to suffer.
 
These struggles reflect changes in the modern workplace in recent years, with initiatives such as bring your own device (BYOD) and flexible working driving the need for more innovative communication and collaboration technology. The study reveals that 48 percent of U.S. employees now work “flexibly,” either on the go, at client sites, or from home, and 62 percent want easier access to corporate communications when on the move. As a result, 43 percent of employees now want to use their own device for work.

Better collaboration tools are increasingly being seen as the solution, with 78 percent of employees globally citing this as a way to improve communication.

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