Instagram takes on YouTube with curated video channel

From increasing the amount of footage you can upload, to specially curated event feeds, Instagram has been investing heavily in video recently. And now, it's gone a step further.

From today, Instagram users will see a new, personalised channel called “Videos You Might Like.” It collects videos from across Instagram’s members’ feeds and packages them into what it calls “a seamless viewing experience”.

The feature is being rolled out gradually, and the personalised channel will appear on Instagram’s Explore page. This currently shows photos and individual videos from accounts you might like but don't yet follow.



As you scroll through the Explore grid over the coming months, Instagram will also be adding “Featured” channels with videos on specific topics such as the 2016 Olympics, Cannes Film Festival, Coachella, Halloween or New Year's Eve.

“The more you like, the better Explore gets, adjusting to your preferences and showing you more of the stuff you enjoy”, said Instagram. “And if you see something you don’t like, tap ’See Fewer Posts Like This’ in the ‘...’ menu to make your Explore experience even better.”

Over the past six months, the total time people spent watching video on Instagram increased 150 per cent, according to the Facebook-owned firm, and this latest tool is designed to help you find the best content.

Full Article @ http://www.wired.co.uk/article/instagram-video-channel

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