The ability to target audiences based on specific location and context opens new doors to creative engagement and efficiency in mobile video. Imagine you can tell how many times a particular consumer has been in the vicinity of a certain restaurant and at what times of day. This provides good insight into a potential customer, and helps you build up a picture of that consumer, so you can customise your communications accordingly. For example, it might be that a particular consumer tends to walk within a few streets of TGI Friday’s downtown every weekday morning and evening – suggesting they work in the area. It therefore wouldn’t make sense for them to get a discount voucher for that particular restaurant on the weekend. Instead, serve them an enticing video ad that shows menu items around lunch time or evening on a weekday.
Precision targeting will also help mobile video ad buyers reduce waste and ensure they are getting optimal maximum value from every buy, reaching the most relevant audience in the ideal context.
Read Full Article at https://www.sizmek.com/blog/new-targeting-tools-from-strikead-change-the-game-in-mobile-video
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