Pinterest upgrading its visual search tools to help you discover more videos

Pinterest is building a native video player and updating its visual search tools to work on videos, making it easier than ever to find and watch clips on the service. The updates will be launched in the coming months.

Pinterest is building a native video player and updating its visual search tools to work on videos. The move could potentially transform the way users engage with Pins, and the type of content that makes it on to the platform. It could also encourage influential, and popular, social media users to utilize Pinterest as part of their wider digital strategy.

“Video is just a better way of explaining a lot of things,” Steve Davis, video product lead at Pinterest, told TechCrunch. “There’s a reason cooking shows are really popular, it’s more entertaining than just reading an article.”

In the past, Pinterest has flirted with video content, which has always been shared on its service. Meanwhile, creators have been able to add videos to their uploads by embedding them.

Full Article: https://www.yahoo.com/tech/pinterest-upgrading-visual-search-tools-101210748.html

Related Article: Here