For video gamers who want to live stream their gaming sessions, it’s not hard to find a broadcasting platform. Amazon-owned Twitch has been around since 2011, and YouTube launched its own broadcasting site YouTube Gaming in June 2015. Even the online video site Dailymotion has a live streaming offering for video gamers.
What is more difficult for live streaming gamers, however, is making money from their broadcasts and gameplay sessions.
Twitch currently offers a subscription/paid content option, but only to creators who’ve become streaming partners, and while YouTube Gaming allows fans to sponsor their favorite gamers, it currently provides no other monetization options outside of YouTube’s traditional ad split with its content creators. Dailymotion also requires gamers to become partners before they can make money with their videos. What are video gamers to do when they don’t want to partner with Twitch or feel restricted by other platforms’ monetization features?
Enter GameWisp. The subscription-based platform allows any video game live streamer, regardless of partnership status, to monetize content through monthly subscriptions and related rewards for fans(like exclusive content or one-on-one interactions). GameWisp CEO and Co-Founder Michael Anderson sat down with Tubefilter to discuss how his company got started, why it’s important for live streamers to have the ability to monetize their work, and where the future of video game streaming is heading.
Tubefilter: What was the reasoning behind starting GameWisp?
Michael Anderson: GameWisp was started with the intention of helping gaming content creators earn a living as an online entertainer. Monetization is easily the hardest part of building a career in content creation in an already tough industry. Traditionally, the opportunities that existed for generating revenue from a live stream have been limited. We wanted to provide a means of building a stable, sustainable monthly revenue.
Initially, we explored a wide variety of experiences (in addition to subscriptions) to try to accomplish this goal, including helping gamers with getting discovered, taking tips, and developing audience engagement. We settled on subscriptions and reward management tools because, as we gained a further understanding of the industry, it became clear that monthly revenue provided by subscriptions is the key to building a reliable foundation for a sustainable career as a creator. As we’ve focused on these tools, we have been able to meet a real need for a wide variety of gaming content creators.
Full article at http://www.tubefilter.com/2016/08/16/gamewisp-equips-video-game-streamers-youtubers-with-subscription-monetization-options/
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