Learning how to improve social media engagement is a lot easier than you may think. All of the resources, including, useful how-to tutorial videos, supportive meetups and expert eBooks are available online.
But as easy as it sounds, like every other part of social media marketing or any digital marketing campaign, improving engagement is all about execution.
Now as a way to provide you with a useful list of tips on how to improve your social media engagement without wasting a dollar or valuable time, we have taken the liberty to assemble our favorite methods that we use on our clients with you.
7 Ways to Build Your Brand With Social Media Marketing
1. Listen for Important Conversations
A great way to score easy brand impressions while also improving your likeability factor is to be the first one to initiate engagement, especially when users in your community post content. In Dale Carnegie's book, How to win friends and influence people, he suggests how expressing interest in others, in turn, makes one appear more interesting.
How to listen for important conversations around a brand? You can use tools like Google Alerts, a free tool that sends you notifications every time a keyword or phrase is mentioned on Google. You can use it to track your brand keywords or track the key phrases of other brands who you're trying to befriend. Social Mention and Talkwalker are other listening tools that you can try as well.
2. Improve Engagement With Image Content
eMarketer reports that people on Facebook who post images measure a higher engagement rate, suggesting that fans are 87% more likely to engage with image content than posts without. The same study shows fans are 35 percent times more likely to retweet image content on Twitter as well.
How to create image content and improve social media engagement? There are a lot of free tools that you can use to help you design stunning and professional looking images. Try practicing with free tools like Visual.ly, Easel.ly and Canva. These tools help you easily create image content like quotes, charts, memes or infographics.
Full article at http://www.business.com/social-media-marketing/7-tips-to-improve-social-media-engagement/
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