What’s the Best Platform for Live Video Marketing in 2016?

As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million.

This is no desperation move on Twitter’s part, surprising as it may be to some. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned.

But that seems all but given nowadays. Facebook has already made live video an integral part of its platform, and Twitter is followed closely by Instagram and Snapchat in terms of building a live video experience into its platform. And as live video finds a home on social media, brands are eager to discover how their own video strategies can take advantage.

The question isn’t whether to invest in live video, it’s where to put your resources. Every platform has its own strengths, weaknesses and relative quirks, and only the biggest, deepest-pocketed brands can afford to target them all at the same time. For most other companies, choices must be made.

If you had to choose one platform to run your live video marketing on, which should it be? Let’s review the options.

Full article at http://www.skyword.com/contentstandard/marketing/whats-the-best-platform-for-live-video-marketing-in-2016/

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