Twitter may not have much in the way of spoils, but it's going to start sharing them with more people who tweet video on its social network.
Twitter said Tuesday it is widening its Amplify ad program to let approved creators in the US make money off their videos. The company said the process is as simple as "checking a box" prior to tweeting. Ads will run in front of clips and Twitter will share a portion of the ad revenue with the creator.
Video has been an obsession for internet and telecommunications companies this year, including Twitter's bigger rival, Facebook. For all companies, video offers alluring ad rates compared with the rest of digital options, and it scores better engagement from users. For Twitter, emphasizing live video is a tactic in its fight for mainstream appeal.
This year, Twitter paid $10 million for the rights to broadcast Thursday night NFL football games in the coming season. It has been nailing down digital streaming rights from big names like the NBA, Bloomberg and CBS. (Editors' note: CNET is owned by CBS.) In June, the company said tweets with video have climbed by more than half since the start of the year, at roughly the same time the number of people who use Twitter once a month grew only about 3 percent.
Twitter didn't specify the requirements for a user to get access to the new Amplify Publisher Program, but it said it would be accessible to "creators of all sizes." The program doesn't have any exclusivity clauses, so people can choose to monetize the same video on sites like YouTube if they like.
Full article at http://www.cnet.com/news/twitter-just-started-to-let-any-video-creator-make-money/
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