The year 2016 has been an especially exciting year of video marketing and social media growth. In fact, it’s so exciting that we had to roll out our own video marketing predictions for 2017.
Businesses have been churning out content, especially videos, across multiple social media platforms progressively, because social media sites have made it clear that they’re here to stay.
Your customers watch social media videos, no matter if they’re CEOs, marketers, working moms, or working dads. How often do they watch videos on social media? It varies. 78% watch social media videos weekly, while 55% watch every day.
The amount of social media videos watched is astonishing. Facebook alone garners 8 billion daily video views on their platform, and that’s excluding video views on their sub-company, Instagram.
But you know what’s more important than the number of views? Engagement rate. Without engagement, views mean nothing for your business (unless your business relies solely on advertising money).
In this article, I’ll guide you through making videos (or explainer videos) that will give your business’s social media account sweet scoops of engagement in 2017.
Researching the Optimal Video Duration
Generally, shorter videos perform better on social media (counting YouTube as one).
But how short is short?
The answer varies greatly from platform to platform, and from one type of video to another.
Our previous explainer video case study says that explainer videos perform best, in terms of audience retention rate, when between 1 and 2 minutes long, and performance decreases as length grows.
Read more at http://www.business2community.com/video-marketing/3-simply-awesome-factors-engagement-social-video-marketing-2017-01745591#CzZZZBgZ3gyCjtvl.99
Related article: Vidine
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