How to Get Into Video in 2017

It’s easy to get sucked into the latest marketing trends. When it comes to the Internet, things are constantly evolving, which makes our naturally human, shiny-object syndrome light up, eager to try the next big thing.

But then there are those trends that, although new and shiny, tend to make sense and stick around for a while. One of those is video.

Video marketing isn’t a new phenomenon, but the way it’s being used is. Now, with new tools available to marketers, anyone can put together an enticing video to attract an audience. What is evolving is the way this is done and the way video is used to spread the word about a business.

As we enter 2017, let’s look at what’s to come in the world of content marketing, and more specifically, video marketing. Here are six ways you can use video to market your business in the coming year, and a few of my personal favorite tools that’ll enable you to do so with ease.

2017 video marketing

1. Host a Webinar

Webinars remain one of the most effective ways to attract an audience. The reasons are clear. Webinars let you:

    Share something valuable with your audience
    Establish trust in your brand from the get-go
    Engage an audience before you ask for the sale

Webinars are also one of the easiest types of video to get into in 2017 because they’re so widely watched and so easy to prepare for.

If you’re camera shy but want to get in front of your audience, this is one of the best ways to get started. Webinars by nature are scripted and planned, which means you don’t need to speak off the cuff. You can limit how much you’re on camera and let your slides do the video work while you drop a wealth of knowledge on your audience.

If you’re not tech savvy, you’re in luck, too. There are many tools out there that let you host webinars without needing a degree in videography and development. Login, upload your slides, start talking, and start selling.

My Recommended Tool: ClickMeeting. This webinar tool walks you through the webinar setup process — from preparing your videos and inviting your audience to sharing your webinar after it’s filmed and completed. You can also brand your webinars and interact with your audience so you can make more of an impact.

Read full article at https://www.searchenginejournal.com/get-video-2017/181330

Related article: Video clip manager