Twitter announced this week that it is introducing a new way to see what’s happening on Twitter – through live 360 degree videos. In what many believe is a competitive move to counter Facebook’s moves into video, Twitter is seeking to keep its edge as the place for breaking news and live events.
Given the widely reported comment from Mark Zuckerberg who believes videos are the future of Facebook; it seems more than wise for Twitter to move quickly. Earlier this year, Zuckerberg told Buzzfeed News that “We’re entering this new golden age of video. I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
Alessandro Sabatelli, Director AR and VR at Twitter, shared the 360 video news this week: “Starting today, you can check out live, interactive 360 videos from interesting broadcasters and explore what’s happening with them... When you see a video marked with a LIVE 360 badge, you can interact with it to change what you see by moving your phone or swiping the screen – all while watching live,” he said.
According to Sabatelli’s post, anyone on Twitter and Periscope can watch the live 360 videos, however, only select partners can share live in 360 videos via Periscope.
But Twitter and Facebook are far from the only players using or launching 360 video, both edited and live. Forbes and many in the media landscape also are looking to the visual side of storytelling to engage with what I believe is trans-generational – the mobile user. People that are far more video-minded than average. You can read how Forbes is adapting in Lewis DVorkin’s post: Inside Forbes: 2 Tradition-Busting Diagrams Reveal What We're Doing Next -- And Other Newsrooms Should, Too.
As Twitter’s news about live 360 video was launching this week, I was meeting with Maria Fernanda Lauret, VR Stitcher and Editor for Huffington Post RYOT, to talk about some of the finer points between going truly “live” and editing news and feature stories to publish as quickly as possible. Maria helps put the audience into virtual reality news stories and documentaries. She has made hundreds of short news videos for RYOT News and has worked in VR projects with Greenpeace, Samsung, Hulu, Walgreens and more.
Read full article at http://www.forbes.com/sites/tjmccue/2016/12/30/live-360-degree-video-launches-on-twitter/#c96a8c863bf6
Related article: Video clip manager
No comments:
Post a Comment