Live chat and live video streaming are likely to be big parts of marketing and communication strategies for many businesses in 2016. And for businesses that plan on using those strategies, there are a few new tools to choose from.
Recently, Facebook announced a new group video chat feature. And for marketers who regularly use Pinterest, the image sharing platform released a list of 100 trending topics you may want to keep in mind. Learn about this and more in this week’s Small Business Trends news and information roundup.
Social Media
Facebook Messenger Introduces Group Video Chat — with Up to Six People at a Time
Back in September, Facebook (NASDAQ: FB) launched Messenger Instant Video to allow Facebook Messenger users to broadcast real-time video in Messenger text exchanges. Now the social networking giant has introduced Group Video Chat in Messenger, a real-time video option that has practical business applications.
Top 100 Trending Topics for Pinterest Marketers Heading Into 2017
Pinterest has revealed trends it predicts will dominate in 2017. The third annual Pinterest 100 report (PDF) narrows down the top trends in 10 key categories the image sharing social network expects to be hot in the new year.
How to Use the New Instagram Live
In the last few weeks, Instagram announced it was adding a live feature to its now popular Instagram stories — and it has. Live videos are already popping up on Instagram! The new feature allows users to stream real-time videos via Instagram Stories. But unlike Facebook Live and Periscope, Instagram Live videos aren’t hosted on the platform.
Snapchat Could Use Augmented Reality to Differentiate From Facebook, Instagram (Watch)
How do you compete with huge brands like Facebook and Instagram? Well, if you’re Snapchat, you acquire new technology startups. Snap Inc., the company that owns Snapchat, just acquired Cimagine, an augmented reality firm based in Israel. Right now, Cimagine mainly makes tools for home retailers and manufacturers.
Economy
Read full article at https://smallbiztrends.com/2016/12/facebook-launches-live-video-chat-pinterest-introduces-trending-topics.html
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