Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn consumer favor, and drive sales.
On-demand content, mobile viewing, and live streaming have already exploded. New video technology like VR and 360 degree video and will more offer innovative organizations even more ways to connect with current and potential customers.
Traditionally, technological and skill requirements created a high barrier to entry for video content. That drove up costs and turned many organizations off the medium.
But now video is more accessible than ever, and it’s worth any marketing department’s time to experiment with it. If you haven’t already, give it a shot–you may find that it’s a huge unexplored opportunity worth investing further into. And if you’ve previously been paying an agency huge fees for video content, you could find that you can trim them out and use those funds elsewhere.
If you want to adopt video content into your marketing strategy, here’s how you can get started—without committing to a huge budget.
If you’ve purchased a smartphone at any point in the last few years, it almost inevitably has a camera of viable quality. It might not be amazing–but it’s good enough to get the job done if the contents of the video are good enough.
The quality of your content reflects the quality of your brand. So it’s understandable why some marketers would be hesitant to publish anything less than pristine audio and video. But as long as your video is entertaining, informative, or immediate valuable, then people will forgive you if you’re not able to serve a high definition stream. Once you identify a demand, you can make some economical investments into better microphones and cameras in the future.
Bonus Tip: Lighting alone can make the difference between mediocre looking video and a great visual component that stands out. This is true whether you’re wielding a lower-end Android that’s a few years old or a cutting edge recording device for professionals. Watch a tutorial or two on lighting for video. In general, more light is better than less–and natural sunlight rarely looks bad.
Read more at http://www.business2community.com/video-marketing/get-started-video-content-without-spending-penny-01778620#2iAfHGD7WAqzpIpQ.99
Related article: Video clip manager software
On-demand content, mobile viewing, and live streaming have already exploded. New video technology like VR and 360 degree video and will more offer innovative organizations even more ways to connect with current and potential customers.
Traditionally, technological and skill requirements created a high barrier to entry for video content. That drove up costs and turned many organizations off the medium.
But now video is more accessible than ever, and it’s worth any marketing department’s time to experiment with it. If you haven’t already, give it a shot–you may find that it’s a huge unexplored opportunity worth investing further into. And if you’ve previously been paying an agency huge fees for video content, you could find that you can trim them out and use those funds elsewhere.
If you want to adopt video content into your marketing strategy, here’s how you can get started—without committing to a huge budget.
If you’ve purchased a smartphone at any point in the last few years, it almost inevitably has a camera of viable quality. It might not be amazing–but it’s good enough to get the job done if the contents of the video are good enough.
The quality of your content reflects the quality of your brand. So it’s understandable why some marketers would be hesitant to publish anything less than pristine audio and video. But as long as your video is entertaining, informative, or immediate valuable, then people will forgive you if you’re not able to serve a high definition stream. Once you identify a demand, you can make some economical investments into better microphones and cameras in the future.
Bonus Tip: Lighting alone can make the difference between mediocre looking video and a great visual component that stands out. This is true whether you’re wielding a lower-end Android that’s a few years old or a cutting edge recording device for professionals. Watch a tutorial or two on lighting for video. In general, more light is better than less–and natural sunlight rarely looks bad.
Read more at http://www.business2community.com/video-marketing/get-started-video-content-without-spending-penny-01778620#2iAfHGD7WAqzpIpQ.99
Related article: Video clip manager software
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