Radio broadcasters across the country are placing more emphasis on live and recorded video, in part to gain traction with their social media platforms.
Experts say webcams and digital video recorders are now common gear for radio broadcasters as they launch additional multimedia channels. Some radio stations are now training personnel as videographers and purchasing programs like Sony Vegas Pro, Final Cut Pro, MediaShout, Logic Pro and ProPresenter to edit video.
Radio stations also are developing video marketing strategies and campaigns for advertising clients in an effort to monetize video products and services.
Here are several examples of radio broadcasters embracing video as a means to expand their listener base:
VIDEO IN EVERY FIBER
Public broadcaster KEXP(FM) in Seattle has found many ways to incorporate video into nearly every fiber of the alternative and indie music radio station.
KEXP video is everywhere on social media from Facebook and YouTube to Instagram and Vimeo. Its new state-of-the-art live performance studio, which opened in 2016, is tricked out with first-class video production facilities so performances by visiting bands can be captured live and later uploaded to YouTube.
Jim Beckmann, online content manager and senior video producer, says he is amazed at the level of the station’s in-house video distribution.
Read more at: http://www.tvtechnology.com/news/0002/stations-grow-their-video-ambitions/280303
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