The first YouTube video was posted 11 years ago. A lot has changed since then. Video has become a powerful digital medium that advertisers all over the world have taken advantage of.
Online video marketing continues to change every day. Here are four major video advertising trends that will shake the digital marketing industry in 2016.
Facebook Moves Video to the Top of the Queue
Facebook has implemented new changes that are going to revolutionize the video marketing industry. They have changed their algorithms to create more visibility for video content. The social media giant is expected to unveil new algorithm updates, which will benefit video marketers in the future as well.
Contently blogger Joe Lazauskas discussed this issue in January:
Most publishers have been reorganizing their strategies to focus on video. Mashable, for instance, laid off about 30 staffers this spring in a “strategic shift towards video.” A big reason that marketers have been so eager to jump on the video bandwagon is the massive view numbers they get from autoplay video in the Facebook feed (even if those view counts were ridiculously inflated.) Marketers have been jumping on the video bandwagon as well.”
Multi-Channel Advertising Becomes the Norm
Video marketing used to be much more primitive: A brand would create a video and upload it to YouTube. If they were really ambitious, they might upload it to Daily Motion too.
This used to be enough to get the exposure they needed. Things have changed significantly in the last couple months. A growing number of brands are realizing that they need to use multiple video syndicators to survive.
In fact, brands will rely more on Facebook and Twitter than video publishing sites to get exposure for their videos. Vala Afshar, the Chief Digital Evangelist for Salesforce has discussed the trend toward multi-channel video marketing:
Read Full article: http://tech.co/4-shocking-changes-in-video-marketing-you-wont-believe-2016-07
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